Instagram Advertising: What Is It, and Why Does Your Business Need It?
Instagram opened its advertising platform in 2015, powered by the Facebook Ads Manager. Since then, it has become one of the most powerful tools for businesses to promote their products and services.
With over 1 billion active users every month, Instagram advertising allows you to combine engaging visual content with Facebook’s advanced targeting options. Ads appear as posts, Stories, Reels, or Explore content, blending seamlessly into users’ feeds. Managed through the Instagram Ad Manager, these campaigns help you reach the right people at the right time.
As the best digital marketing service company in Jodhpur, Brands Blitz helps businesses create Instagram ad campaigns that truly convert.
How Does an Instagram Promotion Strategy Work?
Just like Facebook Ads, running Instagram campaigns without a strategy can waste time and money. At Brands Blitz, the best digital marketing service company in Jodhpur, we craft Instagram advertising strategies that align with your overall digital marketing goals. Here are the five key steps:
1. Define Your Campaign Objective
First, decide what action you want users to take—whether it is visiting your website, downloading an app, or making a purchase. Your objective determines the best Instagram ads format to use.
Business account on Instagram
Facebook Ads Manager setup
Clear advertising strategy
2. Identify the Right Audience:
The power of Instagram Ads lies in precision targeting. With Facebook Ads Manager, you can reach audiences based on demographics, interests, and behaviours.
Well-defined customer persona
Demographic and behavioural targeting
3. Choose the Right Ad Format
Instagram offers multiple ad types:
Photo Ads
Video Ads
Carousel Ads
Stories & Reels Ads
Explore Ads
Instagram Shopping Ads
Eye-catching visuals
Concise and persuasive copy
Links to your landing page or offer
4. Set Your Budget:
Decide whether you want a daily budget or a lifetime campaign budget. Costs vary depending on targeting, placement, format, and season.
Defined marketing budget
Planned campaign timeline
5. Test and Analyses Results.
A/B testing helps you identify what works best—different visuals, headlines, or audience segments. Continuous testing and optimization lead to better performance.
Audience insights
CTR, CPC, and conversion tracking
Ongoing campaign adjustments
Our Instagram Advertising Methodology
At Brands Blitz, we go beyond just setting up ads. As the best digital marketing service company in Jodhpur, our Instagram marketing experts follow a structured process:
📊 Campaign Analysis & Strategy
We study your brand, audience, and goals to design the perfect Instagram ad strategy.
🎨 Campaign Design & Setup
From ad visuals to copywriting, our team creates engaging campaigns that drive clicks, leads, and sales.
🔄 A/B Testing
We constantly test different ad creatives, CTAs, and targeting options to maximize ROI.
📈 Performance Tracking & Reporting
you will receive detailed reports with metrics like CTR, CPC, conversions, and ROI so you know exactly how your campaigns perform.
Benefits of Instagram Advertising
Massive Reach – Over 1 billion monthly users and 200 million visiting a business profile daily.
High Engagement – Instagram has higher engagement rates than most social platforms.
Advanced Targeting – Reach users by demographics, location, interests, and behaviour.
Perfect for E-commerce – Showcase products in an aesthetic, visual-first way.
Proven Conversions – 70% of Instagram users have purchased through mobile. You’re a start-up, e-commerce store, or established brand, Instagram Ads designed by the best digital marketing service company in Jodhpur – Brands Blitz help you attract the right customers, boost brand awareness, and increase sales.
Ready to grow your business with Instagram Ads?
-Partner with Brands Blitz – the best digital marketing service company in Jodhpur – and let us create a high-performing Instagram advertising campaign tailored to your goals.
Frequently asked questions
1. What is Instagram Advertising?
Instagram Advertising is a paid marketing method where businesses promote their products or services using ads in Instagram feeds, Stories, Reels, and Explore. It helps brands reach a larger audience with advanced targeting options.
4. Can small businesses benefit from Instagram Ads?
Yes! Small businesses can use Instagram Ads to build brand awareness, get local customers, and increase sales. With the right targeting and strategy, even a small budget can deliver big results.
2. How much does Instagram advertising cost in India?
The cost of Instagram ads depends on your targeting, ad format, and competition. On average, businesses spend between ₹40 to ₹150 per click or ₹300 to ₹1,000 per day. At Brands Blitz, the best digital marketing service company in Jodhpur, we optimize your budget to get the best ROI.
5.Why should I hire a digital marketing company for Instagram Ads?
Running Instagram Ads requires expertise in targeting, design, budgeting, and optimization. Hiring the best digital marketing service company in Jodhpur ensures your campaigns are well-managed and deliver maximum returns.
3.Which ad formats work best on Instagram?
Popular ad formats include:
Story Ads (great for engagement)
Reel Ads (perfect for trending content)
Carousel Ads (showcase multiple products)
Shopping Ads (ideal for e-commerce)
The right format depends on your goals. Our experts at Brands Blitz help you choose what works best.
6.How do I measure Instagram ad performance?
Performance is tracked using metrics like:
Impressions
Click-through rate (CTR)
Cost per click (CPC)
Conversions (sales, leads, etc.)
Brands Blitz provides detailed performance reports so you can see exactly how your campaigns are performing.
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